Soft Play Area Design

In this context, the mall wants to introduce mature brands and want to make brand differentiation, which is difficult to achieve. At the same time, the market environment is that shopping malls are increasingly valued to create a family atmosphere, and the proportion of children's play industry is rising. The result of this is that either the brand overlap is high, or the format overlap is high, or the device service overlap is high. The purpose of introducing children's business is to have a better entertainment experience, but where consumers see the same brand and rides, such as the naughty castle park that was very hot in the past two years, too many similarities have reduced the experience. The changes in the device itself are limited, and the atmosphere can be transformed. Guangzhou Feifan Amusement Equipment Co.,Ltd.